CRECE is a slip-rich botanical hair mask built for natural and textured hair that needs deep nourishment and softness. No silicones. No shortcuts. Just plant powders long used to condition, strengthen, and restore.
Marshmallow root and slippery elm create a dense, cushiony slip that eases detangling and softens each strand from root to tip. Amla delivers concentrated plant nourishment to support strength and resilience. Bhringraj, revered in Ayurvedic tradition, supports a balanced scalp environment. Fenugreek conditions and smooths. Arrowroot refines the finish.
Mix. Apply. Rest. Rinse. Repeat.
Key Materials
Marshmallow Root: natural mucilage for slip; eases detangling and protects fragile strands.
Slippery Elm: coats and softens fibers to reduce breakage.
Amla: concentrated plant nourishment for strength and resilience.
Bhringraj: supports a balanced scalp, used in Ayurvedic care.
Fenugreek: conditions, smooths cuticle, helps retain moisture.
Triphala: supports scalp balance and long-term hair health.
Hair Feel: Soft. Moisturized. Manageable.
Best For: Natural, textured, dry, or high-porosity hair.
Frequency: 1–2 times weekly or as needed.
How to Use: Mix 1–2 tbsp with warm water into a smooth gel paste. Apply to lengths and scalp. Leave 10–20 minutes. Rinse thoroughly with warm water.
LIMPIA is a powder hair cleanser rooted in Ayurvedic tradition, built for natural and textured hair that deserves more than a detergent. Soapnut and shikakai have been used for centuries to cleanse gently while maintaining the scalp’s natural balance. Sodium cocoyl isethionate creates a soft, conditioning lather that rinses clean without leaving hair feeling depleted.
Marshmallow root and slippery elm soften and protect each strand through the cleanse. Amla supports strength. Bhringraj supports a balanced scalp environment. Brahmi nourishes. Neem purifies. Triphala restores. Moringa replenishes. Fenugreek conditions. Arrowroot refines the finish.
This is not a harsh wash. It is a ritual reset.
Key Materials
Soapnut: A traditional botanical cleanser rich in natural saponins that gently lift impurities without stripping the scalp.
Shikakai: An Ayurvedic cleansing fruit traditionally used to cleanse while maintaining softness.
Marshmallow Root: Rich in plant mucilage that helps soften hair and provide natural slip.
Slippery Elm: Coats the hair shaft and helps protect strands during cleansing.
Amla: A vitamin-rich fruit traditionally used to support hair strength and scalp health.
Bhringraj: Revered in Ayurvedic hair care for supporting scalp vitality.
Neem: Known for its purifying properties that help maintain scalp balance.
Fenugreek: Conditions the hair and supports softness and manageability.
Arrowroot: Helps refine the powder texture and improve rinseability.
Hair Feel: Clean. Soft. Balanced.
Best For: Natural, textured, dry, or sensitive scalp
Frequency: Use 1 to 2 times weekly
How to Use: Mix 1 to 2 teaspoons with warm water to form a paste. Apply to the scalp and massage gently for 60 to 90 seconds. Rinse thoroughly.
FUERTE is a concentrated botanical scalp oil crafted to nourish the scalp and support resilient, healthy-looking hair over time. Baobab oil, infused with amla, bhringraj, hibiscus, and brahmi, delivers plant-rich nourishment directly to the roots. Castor oil conditions and seals. Jojoba and moringa balance and soften without heaviness. Squalane adds a weightless layer of lasting moisture. Rosemary grounds the blend and gently invigorates the scalp.
Massage into the scalp as a ritual. With consistency and care, strength builds.
Key Materials
Baobab Oil: A nutrient-dense oil rich in fatty acids that helps nourish the scalp and support hair resilience.
Castor Oil: Deeply conditioning and helps seal moisture along the scalp and hair.
Jojoba Oil: Closely resembles the skin's natural sebum and helps balance scalp moisture.
Moringa Oil: Rich in vitamins and antioxidants that support healthy-looking hair.
Squalane: A weightless oil that helps maintain moisture without heaviness or residue.
Rosemary: Traditionally used to invigorate the scalp and support circulation.
Bhringraj: A revered Ayurvedic herb known for supporting scalp health and hair strength.
Hair Feel: Rich. Grounded. Restored.
Best For: Dry scalp, brittle hair, or protective styles
Frequency: Use 2 to 4 times weekly or as desired
How to Use: Apply a few drops directly to the scalp and massage gently. Smooth lightly onto ends to seal and nourish. Leave in overnight or apply before shampooing as a pre-wash treatment.
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